A LITTLE ABOUT MYSELF
I’m John LeCrone, a full-stack designer residing in Arvada. Which technically is Denver give or take a few miles. I have grown up with a passion and interest in user-centered design, technology and human interactions. Throughout my career I’ve been given many opportunities; from developing small businesses to get noticed, establishing and innovating essence brands, to playing a key role in a 200M+ ecommerce website. I’ve helped organizations spread their messages and helped people’s lives, while helping national companies grow and expand. All this while upholding their core values. I strive for a collaborative work environment, where each contributor is respected, there is easy understanding, and most of all, people enjoying each other and laughing.
UX/UI • DESIGNER • DEVELOPER • CREATIVE
A little history about me, I love design. You could say it was a cliché, but I first got inspired in high school by my freethinking, sky is the limit art teacher. I found myself looking forward to fourth period class. I knew I wanted to do art for a living and wanted to apply that to people’s daily lives. Graphic Design seemed like a perfect avenue for this endeavor. I pursued this in college and found I enjoyed this even more than I imagined. The techno-nerd, mixed with art and a side of marketing, was the perfect dish for me. As my career progressed I started coding as well. Taking projects from starting to finished. In recent years, I've pursuing the research and testing avenue, fine crafting experiences.download resume
I AM GOOD AT
Wireframe, User Flow, Conceptual, Personas, A/B and MVT Testing, User Analysts, User-centered Design
Photoshop, Illustrator, FireWorks, InDesign, DreamWeaver
Markup language and styling for web content pieces
Research, Collaborate, Plan, Execute
Dynamic Web Languages
Incremental, Iterative Work Cadences
Over my career I've gotten to work in many aspects of field. From brand development, printed material, ad campaigns, web development, user research. You named, there's a good chance I've gotten to contribute to it.
my professional background
Designs, develops, tests, and refines deeply interactive and innovative on-site experiences, usability enhancements, special projects, based on needs as outlined by business partners | Utilizes user-centered design techniques to combine the art and science of customer interactions with websites or digital media to optimize the user experience | Ensures the usability of website features and aligns with higher-level user experience, marketing, and merchandising strategies, as well as applicable style guides to drive engagement, conversion, and sales | Leverages usability studies, A/B testing, and site analytics to optimize experiences, determine returns on investment, and inform stakeholders of future opportunities
Coded HTML/CSS for landing pages within GSI Commerce and HTML for email campaigns, as well as scheduling and deploying email campaigns using eDialog PC7 | Updated content on $200M+ ecommerce site SportsAuthority.com | Developed company code standards and best practices
Provided support to multiple digital channels for a wide range of projects | Worked quickly and accurately to meet required deadlines within corporate style guide to keep work cohesive | Successfully executed multiple rush projects to support hot markets
Head Web Designer for highly enriched and specialized websites | Coded websites to work in WordPress CMS and HTML | Utilized best practices for SEO, UX and lead generation | Acted as onsite pay-per-click advisor and was Google Adwords Certified
Helped clients with their marketing and online needs | Monitored clients through branding and development process | Worked with startups to develop vision and platform
Developed, designed and implemented complex marketing and branding concepts with teams and individually | Designed and coded for a wide spectrum of clients over multiple mediums, online and offline collateral | Directed contract staff to ensure they were meeting deadlines and art direction
MY ACADEMIC HISTORY
Rigorous, fast-paced program based on real world situations.
Collins College is a design school in Phoenix, Arizona, that offers real world training through hands-on classes.
Browse my creative work
Some of my favorite projects
What people are saying
Kind words from clients and colleagues
Matthew Gardner Director, eCommerce, UX & ProductJohn LeCrone really stepped up these past two weeks to hold space for the UX Dev team while other members were out. The entire group was able to work efficiently in the agile process thanks to his diligence in ensuring all the key structures were provided for managing programs and coordinating with other teams. Great work!
Bryan L Bakley Program Manager, eCommerce OperationsJohn LeCrone nailed the teamwork value over the last 2 days as he relentlessly attacked a sizable list of graphics requirements we needed turned around in a short time to make a code freeze dependent project possible. Way to go John! Thanks for your help!
Stephanie Stone Senior Site MerchandiserJohn LeCrone deserves a Raving Fan for developing and coding the amazing 2016 Spring Running page that has driven $132,020.72 in net demand (so far); which happens to be one of the most successful campaigns Sports Authority has ran to date! For comparison, this spring running campaign has made 116.37% more money than last year! Yay LeCrone!
Time and time again John has proven himself to be one of the most valuable employees at Sports Authority. Not only is he able to manage his own workloads, but take on others people work, help trains guys on the team, and overall just connects us all to the outside world. Without him here there would be no User Experience Luke-Michael Vadaszy Software Engineer at HealthgradesStacey Hellman Analyst, SMS Mobile MarketingBig Shout out to John for helping design and execute the new AWESOME mobile friendly Loyalty Rewards email template! Amazing! Thanks for your work to get this completed!